Waccabuc Country Club
$3M Goal Fundraising Campaign - Target Achieved
Creative Direction | Storytelling | CGI | Campaign Development
Client
Partners
Board Representative: Peter Hall
Architects: Doyle | Coffin Architecture
Project Manager: AB|DS
Year
2024
Identifying Potential
Waccabuc Country Club embarked on a thoughtful revitalization journey, recognizing untapped potential by the waterfront.
The country club sought our expertise to actualize their vision and involve the community in fundraising. While their initial request was for a branded slideshow with still renderings, we recommended a more impactful storytelling campaign.
Strategic and Creative Fusion
We creatively merged strategic investment elements with emotional community involvement, inviting people to join the club's journey. We crafted a storyboard laying the groundwork for the entire campaign.
The people make the place
Acknowledging the project's strong community focus, it was crucial to showcase human interaction within these spaces. Using the latest simulation technology, we authentically portrayed diverse groups enjoying various activities like cooking, playing, and socializing by the scenic lake view, emphasizing inclusive designs for accessibility across all simulations.
Professional Postproduction
In the final phase, artistic detailing was crucial to bring the project to life. This included meticulously planned lighting transitions from sunrise to sunset for narrative flow, along with detailed elements such as displayed food, televised sports, waterfront equipment, and various activities for all ages. Every element, from human models to spatial strategy, was designed to capture the project's essence and guide the context and use of space.
Technical Precision and Cinematic Artistry
In less than three weeks, we executed the project by creating a story, re-rendering strategic views, adding cinematic details, and crafting copy that resonated with both the client and end users.
The result
This project stands as a testament to our commitment to creativity, collaboration, and delivering exceptional results. We are honored to have contributed to the Country Club's journey and achieved success. Thank you for watching!